AI Helps Viewers Choose Movies in Russian Online Cinemas
AI‑powered tools keep viewers engaged with short clips and deliver personalized recommendations based on individual taste
A New Competitive Arena for Viewer Attention
In Russia, artificial intelligence is helping online‑cinema platforms attract viewers and deliver highly accurate content recommendations. The observation was shared with the media by Ruslan Dolgopolov, head of product group at Gazprom ID.
He noted that streaming platforms are battling for user attention, while audiences struggle to navigate an overwhelming volume of recommendations and content from different sources. Choosing a movie for the evening often turns into a long and stressful process.
Smarter Movie‑Selection Tools
AI systems have learned to generate short, vertical preview videos featuring the most dynamic scenes from films and series. Analytics show that click‑through rates from these mini‑recommendations to the full version reach as high as 35 percent.
With AI‑generated suggestions, users now spend not 15–20 minutes searching for something to watch, but only a few seconds.
More Personal, More Engaging
According to Dolgopolov, AI helps structure massive media libraries, creates adaptive selections, and turns film‑choosing into an engaging and enjoyable experience. Online‑cinema platforms in Russia are becoming increasingly customer‑centric and personalized, using intelligent models to tailor content more precisely to individual preferences.
