In Russia, AI Is Taking Over Small Business Marketing
Telecom giant Beeline is rolling out AI-powered tools to help entrepreneurs launch websites, target customers, and even broadcast internal company TV — no coding required.
Russia’s telecom provider Beeline is making a major push into AI-powered business tools, offering a suite of digital services aimed at streamlining operations for entrepreneurs and freelancers. The company says its solutions are designed to assist at every stage of business development — from launching a brand to scaling its reach in an increasingly competitive market.
At the center of the new offering is a smart marketing platform. Leveraging artificial intelligence, the tool helps users create targeted messaging campaigns and digital ads. It also analyzes audience engagement and evaluates ad effectiveness — a crucial edge as businesses scramble to stand out in a crowded digital space.
Beeline isn’t stopping at marketing. The company is also introducing website-building tools tailored for users with zero coding experience. Whether an entrepreneur needs a simple landing page or a full-scale, multi-page website, the new service promises to make the process as seamless as possible.
Meanwhile, another trend is gaining momentum in Russia’s business landscape: corporate television. Designed primarily for internal communications, this new-gen broadcast platform allows companies to stream custom content to employees with minimal setup.
The impact goes beyond just tech. Beeline notes that internal broadcasting can enhance team cohesion by celebrating achievements, sharing updates, and boosting transparency. For employers, it’s also a powerful tool to keep staff informed — and connected — in real time.
Taken together, these AI-driven solutions reflect a broader shift in Russia’s business environment. As digitalization accelerates, entrepreneurs are embracing intelligent automation to cut down on routine work, strengthen customer engagement, and foster stronger workplace culture. For many, it’s no longer a question of “if,” but “how fast” they can adopt the tools shaping the future of work.
