Russia Launches Interactive Cultural Map Powered by Embroidered QR Codes

Presented at a major economic forum, the project uses embroidered national patterns, scannable with any smartphone, to digitally showcase Russia’s cultural and economic diversity.

Russia has unveiled a new digital project designed to bring the country’s cultural heritage to life. The 'Embroidered Map of Russia' was showcased at the St. Petersburg International Economic Forum, allowing visitors to explore the traditions and regional identities of hundreds of ethnic groups across the country.

The map is covered with colorful national ornaments and embroidery patterns representing various regions. When scanned with a smartphone or tablet camera, each embroidered section launches digital content—from cultural facts and landmarks to regional brands and economic highlights.

Developed by MARMA Lab, a leader in immersive digital media for public events, the interactive display merges craftsmanship and cutting-edge tech. The group also demonstrated augmented-reality printing, AI-powered digital avatars, and interactive stands—reinforcing Russia’s growing presence in experiential IT solutions.

This high-tech tapestry bridges tradition and innovation, offering both locals and international visitors a glimpse into Russia’s complex cultural mosaic through a blend of folk artistry and modern design.