Russia Launches Its First Digital Platform Dedicated to Wine and Winemaking
In Russia, a new nationwide digital platform dedicated to wine and winemaking has been launched, bringing together producers, sommeliers, critics, and consumers in a unified media space.
Russia has launched its first comprehensive digital platform focused on wine and winemaking, a development announced during the Fourth Winemaking Forum. The initiative was introduced by Rosselkhozbank as part of its broader effort to support agricultural industries and promote domestic products.
According to the bank’s Chairman, Boris Listov, the new platform is designed to become a convenient online showcase for Russian winemakers and an entry point for consumers exploring the country’s rapidly growing wine sector.
A unified digital map of Russian winemaking
The new portal, called ‘Svoe Vino,’ will also serve as an efficient promotional tool. As previously announced by the bank’s press service, the platform aims to become a complete map of Russian winemaking, featuring products from both major wineries and small private producers. Users will be able to discover new wines, learn about local winemakers, and even explore curated routes for enotourism across various regions of the country.
Free access for producers
Access to the platform will be completely free for wineries. It will become part of Rosselkhozbank’s broader ecosystem ‘Svoe,’ which supports the development of rural territories and promotes domestic producers.
Digital services increasingly help small and mid-sized manufacturers expand their audience. Regional online showcases such as “Made in…” have already significantly boosted sales for smaller companies, enabling them to reach customers across the country.
