Wildberries Launches “Experiences Marketplace” for Travel Across Russia
Users can now book not only goods but also tours, classes, and outdoor activities through a new service integrated with official government registries.
Wildberries has launched a new service called the “marketpleys vpechatleniy” (experiences marketplace), now part of WB Travel. In addition to tours, hotels, and flights, users can select and pay for individual and group excursions, outdoor activity programs, themed trips, master classes, photography walks, and quests. The company said the Ministry of Economic Development supports the service as a tool to promote certified guides and formalize their work, with the marketplace synchronized with official government registries.
The service is already available for booking in many popular destinations, including Moscow, Saint Petersburg, Krasnodar Krai, and the Kaliningrad and Murmansk regions. The company plans to expand the range of offerings, geographic coverage, and platform functionality for both travelers and service providers.
