Alexey Minaev: “Trust Is the Foundation of Digital Independence”
At the Russian Internet Forum (RIF-2025), Wildberries executive Alexey Minaev stressed that digital sovereignty depends not only on technology but also on public trust.
According to Minaev, strategic development director of the merged Wildberries and Russ (RVB), the company’s scale and reputation give it a strong base of consumer confidence.
The marketplace is actively deploying artificial intelligence to create product cards, improve search, and automate communication between buyers and sellers. To make shopping more convenient, it also offers voice search and chatbots that handle requests at every stage of the purchasing process.
Wildberries now attracts more than 15 million unique visitors every day. Its annual turnover has reached 2.5 trillion rubles (approx. $30 billion).
