Beeline to Equip Phygital Centers for Athletes and Gamers in 23 Russian Regions
Phygital centers, where visitors can compete in esports and then play ball on a real court, are set to open in 23 Russian regions by December 2026. Beeline will supply the equipment under a contract with the Ministry of Sport.
The centers will be based in existing sports and fitness complexes in the Arkhangelsk, Bryansk, Volgograd, Voronezh, Kirov, Kursk, Leningrad, Moscow, Nizhny Novgorod, Omsk, Rostov, Ryazan, Sverdlovsk, Tambov, Tula, and Chelyabinsk regions, as well as the republics of Buryatia, Kabardino-Balkaria, Karachay-Cherkessia, Tatarstan, and Udmurtia, Perm Krai, and the Yamalo-Nenets Autonomous Okrug.
The facilities will include gaming PCs and consoles, virtual and augmented reality equipment, racing simulators, laser tag kits, and drone racing gear. Beeline will also install and configure the equipment, provide high-speed internet access, and prioritize Russian-made technology.
Combining physical training with esports helps build endurance, cognitive skills, and teamwork. “All of this matters both for children and teenagers, who are still developing mentally and physically, and for adults, whose lifestyles are becoming more sedentary because of modern technology,” said Mikhail Zvyagintsev, Beeline’s director of public sector relations.
The company is currently building modular centers in Strezhevoy, Tomsk Region, and Artyom, Primorsky Krai.
