MTS AdTech Launches Unified Attribution Tool Across Media Channels
The new system combines data from TV, outdoor, digital, and influencer campaigns into a single performance report.
MTS AdTech has introduced a multi-touch attribution tool that brings together performance data from multiple advertising channels into one report.
Until now, each channel measured effectiveness differently: television tracked reach, digital campaigns focused on clicks, and outdoor advertising estimated potential contacts, making cross-channel comparison difficult. The new Multi-Touch Attribution product aggregates data across all channels and links it to real user actions such as purchases and other conversions. The tool relies on anonymized data from MTS, as well as inputs from independent verifiers including Adriver, Weborama, and Mediascope. Reports are generated within two months after a campaign ends.
The tool was tested on real MTS campaigns before launch.
