Advertising Builder With Bonus Rubles: Sber2B Launches Promotion for Small Businesses
Sber2B's business division is offering customers 10,000 bonus rubles to launch an advertising campaign in Yandex Direct through the SberTarget online service. To qualify for the bonus, businesses must invest at least 8,000 rubles (approximately $100) in promoting themselves on Russia's largest online advertising platform.
The offer is available to small and medium-sized businesses using the service for the first time. For entrepreneurs, it serves as a practical trial of AI-powered digital advertising assistants that combine marketing and analytics tools within large digital ecosystems.
An Easy Start
The partnership model implemented by Sber2B combines the bank's customer base, an advertising automation service and the infrastructure of Russia's largest advertising platform. This is more than a technical integration. By incorporating AI tools, the service functions as an intelligent campaign builder that enables entrepreneurs to develop and launch an effective digital marketing strategy with minimal time and financial investment. Using Sber's big data analytics, the system factors in a company's performance metrics, target audience preferences and other key parameters. Users simply select the desired settings and define their advertising budget. Everything is managed through a single interface, making it possible to launch campaigns and monitor performance without leaving the account dashboard.
The service allows small and medium-sized businesses to avoid expanding their marketing teams or investing in advertising campaigns whose effectiveness could otherwise be uncertain without analytical support. Promoting small businesses through digital channels also aligns with Russia's broader strategy of accelerating the digital transformation of entrepreneurship.
Extra Budget for Promotion
Sber2B's bonus rubles lower the financial barrier to testing digital advertising. Businesses that spend at least 8,000 rubles (about $100) receive additional promotional funding. That is particularly valuable for small and microbusinesses that do not have dedicated marketing professionals. Simplified Yandex Direct campaign modes, such as Prostoy start (Simple Start), make it possible to promote a website, Telegram channel or marketplace page with minimal manual configuration.
Over time, Sber2B could expand this approach by connecting additional advertising platforms, offering personalized recommendations based on banking analytics and automatically calculating advertising return on investment.
Knowledge Base and Welcome Bonuses
Large Russian digital platforms are helping new businesses learn how to use digital marketing tools. Yandex Direct launched a free educational course covering the fundamentals of advertising on the platform back in 2020. It later introduced internet marketing courses for business owners, training programs for beginners and advanced users across multiple industries. By 2024, all of those resources had been consolidated into the platform's advertising portal and Direct Knowledge Base, while campaign launches were significantly simplified through automated campaign management.
As part of its support program for small and medium-sized businesses, Yandex Direct last year ran promotional campaigns that awarded bonuses to new customers when they made their first account deposit to launch an advertising campaign. Sber2B's bonus program follows the same model.
A Comprehensive Service
Demand for digital marketing tools continues to grow in Russia, along with the online advertising market itself. In 2025, the market exceeded 1.5 trillion rubles (approximately $18.8 billion), up 28% from 2024. According to Boris Omelnitsky, President of the Interactive Advertising Development Association and Director of Strategic Market Development in Yandex's Commercial Department, the segment's faster growth compared with other media channels reflects rising business confidence in the capabilities of digital advertising.
As Russia's IT sector continues to evolve, advertising technologies are becoming increasingly accessible to small and medium-sized businesses, bringing new companies into the market. Rather than offering isolated products, platforms are building comprehensive services that combine welcome bonuses with consulting support. The convergence of banking, advertising and analytics services is creating new ecosystem-based tools for supporting and promoting small and medium-sized businesses.
