Max Messenger Starts Flagging Calls From Unknown Numbers
Max has introduced caller recognition for unknown numbers, displaying a “Not in Contacts” label when a caller is not saved in the user’s address book and identifying the country for international calls. The feature becomes active after users update the app.
Strengthening Its Position in the Domestic Market
The update enhances communication security by reducing the risk of scam calls and reinforcing trust in domestically developed IT products. It expands the functionality of a national messaging service, making incoming calls more transparent for users. The development is significant for Russia’s digital market and strengthens Max’s positioning as a secure, innovation-driven platform. It has a direct impact on public digital safety. While the global effect may be indirect, the move signals continued progress in building reliable, homegrown communications platforms.
Security Features With Broader Applications
User trust in Max is expected to grow as the platform continues to expand its security-focused features aimed at combating fraud. Planned tools include an enhanced reporting system, two-factor authentication, geolocation indicators for calls, and automatic blocking of suspicious numbers. There is also the possibility that some of these security mechanisms could be integrated directly into government digital services, for example, to strengthen user identity verification processes.
As for international expansion, a direct rollout of the Max platform in global markets appears unlikely due to regulatory constraints and market specifics. However, individual call-security and anti-fraud technologies developed for Max could attract interest from technology companies in other countries.
Max’s Role in Russia’s Digital Infrastructure
The Russian messenger Max, developed by VK, has been positioned from the outset as a national platform. Starting September 1, 2025, it is set to be preinstalled on all new devices sold in the country. Since launch, Max has registered 85 million users, with daily reach exceeding 55 million active users. Users have sent more than 18 billion messages, made over 2.5 billion calls, recorded more than 200 million short video messages, and shared over 1 billion stickers.
On August 13, 2025, Russia’s communications regulator announced the start of restrictions on voice calls via Telegram and WhatsApp within the country. The measure was introduced as part of efforts to curb phone fraud. Following the partial blocking of calls in foreign messaging apps, reported fraud incidents dropped by 40% in the week beginning August 11.
The ability to use Max for identity verification and access to government services further strengthens its role in Russia’s digital infrastructure. Relevant features include a Digital ID, integration with the public services portal, digital signature capabilities, and digital passport status.
Functional Updates and Future Outlook
The new feature significantly improves the security of the user experience, reinforcing the idea that Max is evolving not only as a communication tool but also as an effective instrument for combating cybercrime. The introduction of such mechanisms makes the platform more resilient and more focused on preventing fraudulent activity in digital environments.
Forecasts suggest that in 2026–2027 Max will continue to roll out updates and expand its security toolkit. The messenger is expected to secure a substantial share of the domestic market through deeper integration with government services and mandatory preinstallation practices. In the near term, additional initiatives aimed at strengthening personal data protection and countering more sophisticated fraud schemes are likely.
