AI Is Helping Russians Manage Their Personal Finances

AI-powered financial assistants are gaining traction in Russia, helping users track spending, cancel unused subscriptions, and boost financial literacy.
In Russia, AI-driven personal finance management tools are being integrated into banking apps to help citizens optimize their spending and save more. According to Ruslan Vesterovsky, Senior Vice President and Head of Wealth Management at Sberbank, these tools are becoming increasingly popular.
Neural networks have flagged some of the most common financial missteps. One major culprit: forgotten subscriptions, which cost the average user around 1,000 rubles a month. Impulse purchases on marketplaces also rank high, with AI revealing that over 60% of such expenses do little to advance long-term financial goals.
Another pattern uncovered is the absence of savings despite regular income. More than 40% of users with consistent deposits on their bank cards are not using savings accounts or building any financial cushion. Instead, they tend to make random transfers between cards—without a clear plan.
The integration of artificial intelligence into personal finance platforms marks a step forward in raising financial literacy. Russian banks are increasingly embedding these tools into their apps to help customers not only save money but also avoid scams.