Russian Marketplace Launches Digital B2B Showcase for Entrepreneurs
The new Wildberries & Russ platform lets companies compare prices, place wholesale orders, and access tailored business services in one place.
The merged company Wildberries & Russ has unveiled a digital B2B storefront designed to simplify procurement for businesses and entrepreneurs across Russia. The new platform, “Wildberries for Business,” offers real-time price comparisons, category-based product navigation, and customized tools for corporate buyers.
Available to all registered companies and individual entrepreneurs, the platform allows users to browse relevant business categories, place bulk orders, and review product availability and pricing before purchase. Dedicated sections have also been created for sellers and pickup point operators, streamlining supply and logistics management.
More Than Just Products
The digital showcase features around 80 categories of goods—ranging from office equipment and restaurant supplies to auto service products—organized by industry. Business users can also pay directly from corporate accounts, claim VAT refunds, and automatically generate documentation through the platform.
The launch of the B2B showcase underscores how Russian e-commerce is expanding beyond retail, creating integrated digital ecosystems that connect small businesses, service providers, and major suppliers on a single platform—bringing the country’s business marketplace closer to full digital maturity.
