Russians Spend Twice as Much Online as They Do Offline
A new study shows that Russians are spending twice as much in online supermarkets as they do in physical stores — a shift that’s driving major changes in retail technology and consumer behavior.
According to a new report by Russian Standard Bank, online grocery shoppers in Russia spend on average twice as much per transaction as those shopping offline. The study analyzed purchase data from the first three quarters of 2025 and found that the average check for online grocery orders rose from 1,528 to 1,710 rubles (around $18,82 to $21,06), while the average offline purchase increased more modestly, from 727 to 770 rubles (about $8,95 to $9,48).
Experts attribute the difference to distinct shopping habits. Online consumers tend to fill larger virtual carts to save time, while in-store visits are often spontaneous and limited to a few essential items. Although the total number of card transactions in physical stores still exceeds those made online, the share of e-commerce purchases continues to grow steadily.
Digital Habits Are Reshaping Retail
These shifts in consumer behavior are fueling a wave of digital transformation across Russia’s retail sector. The expanding appetite for online shopping is driving investment in smart logistics systems and AI-powered delivery routing. Meanwhile, advanced data analytics platforms are becoming essential tools for predicting demand, managing inventory, and personalizing customer experiences.
As consumers embrace the convenience of online shopping, retailers are adapting fast — merging physical and digital channels to keep pace with changing expectations and the increasingly connected lives of Russian shoppers.
