Digital Pet Registries, Online Feed Sales, and Remote Monitoring: How Veterinary Care Is Changing
In 2026, Russia’s pet care and veterinary sectors are set to adopt new ways of working more actively, with digitalization emerging as the core trend. More market players are using livestock passports and animal health certificates, CT and MRI image atlases for four-legged patients, while pet owners increasingly rely on remote monitoring tools and “smart” gadgets to keep track of their animals.
Finding Out What Murka Is Up To
Experts say that in 2026 digital transformation will be one of the defining trends in veterinary care and the pet business. Modern technologies are being rolled out across a wide range of operations, from veterinary clinics serving agricultural enterprises to pet stores and animal hotels. The sector is moving decisively from pilot projects to full-scale deployment of digital tools in everyday workflows. One of the most important directions is remote monitoring. Pet owners are increasingly choosing smart devices and mobile apps to track the location and behavior of their animals when they are home alone or staying in temporary care. These tools provide reassurance for owners and create a continuous stream of data for service providers.
Another key development is the creation of unified digital animal registries. Such systems make it possible to identify all domestic animals by linking them to their owners and integrating veterinary passports, vaccination records, and health histories into a single digital profile.
According to specialists, digital registries combined with data from wearable devices enable a shift away from one-size-fits-all services toward personalized care programs. By accounting for individual health conditions, behavior patterns, and even genetic traits, veterinarians, groomers, and pet hotels can offer tailored solutions for animals and their owners.
Sales Move Online
Another major trend is the expansion of online sales channels, driven by better delivery options and consumers’ efforts to save money. Pet stores are no longer limited to selling products online. Many are building full ecosystems that include dog walking, pet taxi services, animal hotels, veterinary offices, and phone-based consultations. Looking ahead, this rapid growth in pet-related services is likely to be followed by clearer regulation. Potential measures include mandatory certification and professional standards for specialists such as animal hotel managers, caretakers, canine trainers, and groomers.
Diagnostics at a New Level
Digital tools are also reshaping veterinary education and diagnostics. Veterinarians are now expected to develop new skills, including working with artificial intelligence and analytics. Russian researchers are creating atlases of CT and MRI images of animals and training AI systems to recognize pathologies. Automated diagnostic services are reaching accuracy levels of up to 95% and operate much faster than humans.
On farms, animal health is monitored using computer vision systems that detect changes in behavior, mastitis, or early signs of respiratory diseases. This allows for earlier intervention and more efficient herd management.
The rapid digitalization of veterinary care and the pet business, along with the emergence of digital registries, platforms, and new services, is driving progress in industry software, analytics, and telemedicine.
It is also opening up technological niches for Russian developers and startups. For animal owners, both private and agricultural, digital data and services translate into more accurate diagnostics, online consultations, the ability to order products remotely, and continuous monitoring of animal health. Together, digital registries, AI-driven analytics, and changes in education are shaping new quality standards across the sector.
