Russia Accelerates Business Digital Transformation

Russian tech giant Yandex is making automation more accessible with a subscription-based model for robotics, targeting businesses of all sizes while reinforcing the country’s digital independence.
Cutting-Edge Tech, Subscription-Style
Yandex has unveiled a Robotics as a Service (RaaS) platform, bundling hardware and software to deliver robotic automation without heavy capital expenditures. The model allows businesses to transition from CAPEX to OPEX, a crucial advantage in today’s tight tech environment.

The platform’s first adopter, premium supermarket chain Azbuka Vkusa, uses inventory-scanning robots that replace manual tasks, enhance data accuracy, and reduce cycle time dramatically. With annual costs in the millions of rubles, RaaS is already gaining traction among large-scale retailers and logistics operators.
Automation Without Borders
The RaaS initiative is more than just cost-efficiency; it's a strategic step toward Russia’s technological sovereignty. Locally developed hardware and software reduce reliance on foreign tech and boost the domestic high-tech labor market. Improved logistics automation can stabilize supply chains and improve service for consumers. Internationally, Yandex’s localized solution offers a compelling alternative for Eastern Europe, CIS nations, and Latin America — regions demanding scalable, affordable automation.
From Startups to Corporates
Yandex isn’t limiting itself to physical robotics. Through its Yandex Business division, it offers advertising-as-a-service subscriptions that automate campaigns via ML, publish listings, and provide analytics. These tools are democratizing digital marketing for small and midsize businesses. The broader B2B Tech ecosystem — integrating cloud tools, AI, BI, YandexGPT, and more — ensures scalability and rapid deployment, enabling enterprises of all sizes to embrace digital transformation cost-effectively and securely.

Next-Gen Digital Infrastructure
RPA (Robotic Process Automation) tools like Sherpa RPA and ROBIN are gaining momentum domestically. Operating under a subscription model, these platforms integrate seamlessly with ERP/CRM systems and use AI-driven interfaces for process automation. With projections suggesting that up to 20% of global jobs could be automated by 2035, tools like RPA and RaaS are critical to staying competitive.
Toward 2036: Robotic Density Goals
Russia’s industrial roadmap sets ambitious goals — increasing robot density from 19 to 194 per 10,000 workers and growing the robot fleet from 12,800 to 123,000 units. Achieving a 38% annual growth rate is essential.

Yandex’s RaaS isn’t just a service — it’s a cornerstone in a broader strategy uniting robotics, cloud, AI, and SaaS into a seamless automation ecosystem. Future expansions could include delivery bots, warehouse sorters, and paperwork automation, with growing export potential and domestic developer integration.