Sberbank Launches Child-Friendly Sber ID
The personalized account for children ages 6 to 13 gives users access to age-appropriate services and digital content.
Previously, parents who wanted to let their children listen to music or order food had to share their own accounts. Now children have a separate digital environment of their own: hit songs and podcasts on Zvuk, rapid snack delivery through Samokat, preparation for academic Olympiads and language courses on Foxford, and introductory AI and programming lessons on Algoritmika.
“Detsky Sber ID (Children’s Sber ID) gives young users the freedom to enjoy their favorite services, learn new things, and choose content they genuinely like while remaining in a safe digital environment,” said Sberbank Vice President Ivan Kuzmin.
To activate the service, parents need to install the SberKids app on the child’s phone, add a children’s SberCard, and enable the account through the “Blizkiye” (“Close Ones”) section in SberBank Online.
