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14:14, 21 April 2026
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T2 Integrates Umnico Platform to Bring Customer Communications Into One Window

Russian mobile operator T2 has integrated the Umnico platform into its portfolio of digital tools for business, bringing multiple customer communication channels into a single interface.

Photo: kam24.ru

Umnico lets companies manage messaging apps, social networks, live chat, and email in parallel without switching between applications. The platform routes incoming conversations to staff, stores message history, and reduces the risk of missed requests. It also supports integration with CRM systems and internal company services, along with basic analytics. The acquisition of Umnico was completed in December 2025.

“Today, businesses face clear challenges – the volume of customer requests is growing, communication is becoming more complex, and expectations for speed and service quality are rising. We are developing B2B tools that address these issues and help companies build structured, manageable processes. It is important for us to make products not only technologically advanced, but also easy to implement and use, and most importantly – accessible to businesses of any size,” said Ravily Khaybullin, T2’s director for the Moscow macroregion.

The solution is primarily aimed at small and medium-sized businesses that need to roll out straightforward digital tools quickly without incurring high integration costs.

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