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23:47, 28 October 2025
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AI Becomes a Personal Financial Advisor for Russian Consumers

Smart banking systems now analyze spending habits and investment behavior to recommend tailored financial products and savings strategies.

Artificial intelligence is rapidly becoming a key player in Russia’s banking industry—powering personalized financial guidance once reserved for human consultants.

“By analyzing financial behavior, habits, and purchase history, the system offers a set of individualized banking products or services. These can include expense optimization or investment solutions,” said Dmitry Medvedev, director of applied solutions at LANIT-TERCOM.

By studying transaction data and spending patterns, intelligent algorithms generate personalized recommendations for loans, savings, and investment opportunities. Virtual assistants, integrated into mobile apps and online platforms, now provide 24/7 customer support, helping clients make better financial decisions in real time.

A Service Built on Trust

AI is also working behind the scenes—in chatbots, voice assistants, security systems, and risk-assessment tools. In back-office operations, it automates document workflows, while in risk management, it helps evaluate borrowers more accurately.

Experts agree that artificial intelligence is becoming a driving force in the evolution of Russia’s banking system. They emphasize the importance of building public confidence in AI-powered tools and expanding their functions to create new products for corporate clients as well as individuals.

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