A Russian Company Has Created a New Corporate Social Network
A new corporate ecosystem created by Russia’s RELEX aims to boost employee engagement through game mechanics, social interaction tools, and integrated professional development modules.
The Russian IT company RELEX has introduced a next‑generation corporate ecosystem called RELEX.Coin, designed to strengthen employee engagement through non‑material motivation and a unified digital environment.
According to Vladimir Sakharov, Head of Special Projects, the core concept of RELEX.Coin is built on non‑material incentives. Employees earn internal corporate coins that can be exchanged for unique rewards in a dedicated marketplace. These may include company merchandise, souvenirs, gift certificates, or even unconventional perks such as an extra day off or customized bonuses.
Gamification plays a central role in keeping daily workflows engaging. The platform introduces competitive elements such as ratings and leaderboards to increase motivation and help teams maintain productivity in long‑term projects.
The system also emphasizes transparency: employee activities are visible across the organization. A social feed supports real‑time interaction, allowing users to publish posts, comment on colleagues’ updates, and participate in open discussions to strengthen team cohesion.
Beyond the social component, RELEX.Coin offers tools for assessing professional competencies, managing training programs, and building personalized career development trajectories.
Developers highlight scalability and adaptability as major advantages of the system. Thanks to its microservices architecture, the platform can handle high volumes of data and traffic, ensuring stability even during peak loads. It integrates easily with existing corporate IT infrastructures.
Significant attention has also been given to data security. The platform provides robust protection for personal and confidential information. A mobile version built on React Native is currently in development
