MAX Messenger Is to Streamline Hotel Check-Ins in Russia
Radisson Hotel Group has begun piloting an online check-in service via the MAX messenger, allowing guests to complete registration in advance and skip front-desk lines.
Radisson Hotel Group has launched a digital pre-registration service for guests via the Russian messenger MAX. The service is currently available at the Radisson Blu Leninsky Prospect hotel in Moscow, with plans to roll it out to other properties across the chain in the near future.
To use the service, guests book a room on the hotel’s website. A few days before arrival, they receive an email with a link to online check-in through the hotel’s chatbot on MAX. Inside the bot, users consent to data processing via the Gosuslugi public services portal, after which the hotel’s registration form is automatically completed. Guests only need to confirm submission.
No Paperwork, No Lines
The new registration format eliminates the need to fill out paper forms at the front desk and spend time waiting in line. Documents are uploaded to the system in advance, and hotel staff receive all required information before the guest arrives. As a result, check-in takes less time and runs more smoothly.
The Radisson pilot project was implemented in partnership with TravelLine, a platform serving the hospitality industry and responsible for the technical side of the service.
Fewer Steps for Guests
Radisson Hotel Group CEO Violeta Romero de Torres said:
Farit Khusnoyarov, vice president at VK and head of the MAX project, added that the new service gives users access to a seamless hotel check-in tool within the messenger.
MAX for Millions
MAX is positioned as a national messenger and services platform offering calls, chats, money transfers, and business features in the form of mini-apps and chatbots. The app is listed in Russia’s official software registry and runs on mobile devices, desktops, and in browsers. By the end of December, MAX’s user base had reached 80 million.
