Russian Companies Team Up on a Digital Screen Content Management System
Technology company Reksoft and SMARTPLAYER, a Russian developer of innovative technology for advertising campaigns, have formed a partnership.
The companies have agreed to create a unified system that will help businesses centrally manage content across screens, video walls and media panels – from creating and approving materials to displaying them. The system will combine the Reksoft DAM 2.0 digital asset management platform with SMARTPLAYER’s Digital Signage platform.
The companies plan to deploy the joint system across a major non-food retailer’s network, where shoppers see content on information screens, self-checkout terminals and catalog kiosks on the sales floor. Later, the IT product could be used not only in stores but also in banks, gas stations, restaurants and cafes, medical facilities and public institutions.
A Replacement for Foreign Platforms
The joint product will bring together technology developed by both partners. SMARTPLAYER’s flagship product is a Digital Signage platform that manages different types of media devices, from video walls to digital wayfinding panels. Its customers include some of Russia’s largest food and non-food retail chains, pharmacies, banks and luxury brands. Reksoft, meanwhile, is bringing Reksoft DAM 2.0 to the joint project, an off-the-shelf digital asset management system. Users can upload, classify and store materials on the platform, approve them, manage permissions and prepare content for publication. Reksoft DAM 2.0 customers can configure automated checks for technical parameters, metadata, expiration dates and other requirements, while working with video, photos, advertising materials and content from social networks and messaging platforms.
Representatives of the two partner companies say their goal is to offer customers a high-quality product that can replace foreign software in this category.
No Risk of Outdated or Questionable Content Going Live
Combining Reksoft and SMARTPLAYER technologies addresses a pressing problem: maintaining oversight when content is pushed to public channels. Reksoft DAM 2.0 will serve as the master system for storing, classifying and approving content, managing permissions and preparing materials, while SMARTPLAYER will manage Digital Signage channels, schedules, devices and playback. With the integration, SMARTPLAYER will receive more than files ready for display – it will receive approved content complete with metadata, statuses and usage restrictions, giving customers control over what material can be used, where, when and under what conditions. Reksoft DAM 2.0 can also route materials through multiple employees for approval, such as legal staff and other authorized company representatives. Only versions that have been approved and meet the usage requirements for the selected channel, region, time period and device type will be sent for display. In practice, the integration sends SMARTPLAYER an approved, up-to-date version of each asset, while Reksoft DAM 2.0 retains the complete history of content versions and changes.
Together, these capabilities help customers reduce both financial and reputational risks and prevent outdated or unapproved videos or advertising materials from appearing on screens. For regulated media content, SMARTPLAYER can be configured to receive materials exclusively from Reksoft DAM 2.0, while other information sources can be connected in accordance with the customer’s approved policy.
Useful Anywhere From Cafes to Gas Stations
The joint system addresses demand from retail chains, gas stations, banks and other businesses for strict oversight of information displayed on screens. In effect, customers gain end-to-end management of their materials – from upload and approval through publication and playback on any screen.
The technology could be useful to a wide range of businesses, from financial institutions to supermarkets and pharmacies. Shoppers will be able to see the most current and accurate information, advertising and menus on public digital screens. Across Russia, the project offers businesses and organizations a way to reduce their dependence on foreign software while giving customers a high-quality alternative.
Developing products like this supports collaboration and growth in Russia’s IT industry while expanding the markets for technologies that companies have already developed. If the pilot deployment is successful and demonstrates lower labor requirements for content approval and fewer publication errors, the project could be scaled across major retail chains throughout Russia. It also has export potential – the joint product could be marketed across the CIS and in other markets where there is demand for platforms independent of Western vendors.
