Yandex Launches Service for Blogger Monetization
Yandex has launched Yandex ProBlogger, a service that combines monetization tools for creators across Telegram, VK, RuTube, YouTube, Zen, and Max. The platform gives bloggers a single window for ad monetization and analytics across all key platforms.
Now creators can earn simultaneously from views, ad clicks, and conversions via affiliate links in posts — options that were previously only available separately. The service consolidates inventory from the Yandex Advertising Network (YAN) under a single brand.
According to Ivanov, the company has been operating in this market for three years and has paid creators over 6 billion rubles ($~65 million). Future plans include adding content promotion tools.
Creators choose what to advertise — they can rely on automated placement or browse offers through a catalog with filters. If a specific offer is unavailable, they can add their own link and the service will suggest similar options. Bloggers with at least 1,000 followers are eligible to join; YAN currently includes over 25,000 channels.
