Russia Launches Geometrika: The First GEO Optimization Platform for AI Search
Russian developer BARS Agency has unveiled Geometrika, the country’s first platform for Generative Engine Optimization (GEO), designed to help brands gain visibility in AI-powered search responses. The tool enables companies to adapt their content for large language models like ChatGPT, Gemini, and Yandex Neuro, ensuring they remain part of the AI-driven discovery process.
Boosting Brand Visibility
The new GEO optimization platform from BARS Agency aims to reshape how brands interact with generative search systems. Instead of showing users a list of links, AI assistants now deliver synthesized answers. Geometrika helps companies ensure their brands are featured directly in those responses.
According to the developers, the tool allows brands to monitor their mentions across generative search engines, analyze visibility dynamics, and understand how users engage with content in AI interfaces. By optimizing content through GEO techniques, companies can strengthen brand awareness, build trust, and attract new audiences.
While marketers have long relied on SEO, research shows a clear shift toward AI-driven search. This trend creates demand for a new generation of optimization strategies — one that targets AI systems rather than traditional search algorithms. That’s where GEO, or Generative Engine Optimization, comes into play.
Measurable Impact: Higher Traffic and Shorter Sales Cycles
Geometrika tracks how often brands appear in AI-generated search results across Google AI Overviews, Yandex Neuro, and models such as ChatGPT and Gemini. It also evaluates the context of brand mentions and aggregates user prompt data. The most frequent categories of AI queries include programming tasks (21,225 prompts), science and technology (18,476 prompts), and translation or linguistics (16,026 prompts).
Initial results are promising. Companies using GEO optimization have seen brand-related search traffic grow by an average of 29% within 90 days. Sales cycles have shortened by about 15%, while customer acquisition costs have decreased by roughly 10%. In an era where AI is fast becoming the main intermediary between people and information, this innovation gives brands a competitive edge in digital discovery.
Marketing Reinvented
For marketing teams, Geometrika represents a leap forward. Instead of merely appearing in AI-generated summaries, companies can embed themselves into the actual answers users receive. The platform could become a must-have tool for digital marketers seeking visibility, credibility, and customer retention.
The broader implications are equally significant: Russian developers are proving capable of building competitive marketing technologies that rival global counterparts while supporting import substitution goals. By aligning with generative AI trends, Geometrika reduces reliance on foreign SEO ecosystems and strengthens Russia’s digital sovereignty.
Expanding Capabilities and Market Reach
BARS Agency plans to pilot the platform with select brands, gathering user feedback to refine features and fix potential gaps. Future updates may include competitive brand tracking, process analytics, CMS integration, and automated optimization recommendations. In the long run, Geometrika could evolve into a subscription-based SaaS product with multilingual support and global market potential — particularly across the CIS and Global South, where demand for AI search optimization is growing.
If successful, this GEO innovation could transform how companies manage brand presence in the age of generative AI and redefine the rules of digital marketing.
