Sergey Brazhnik: “Russian Officials Have Learned to Create Unconventional Content”

“For instance, we can prompt AI to compose a congratulatory speech for newlyweds, design an image for a social media post, or even generate a visual design for a newborn medal, which some regions hand out. The task of an official is to navigate modern tools, create effective prompts, and clearly understand the expected outcome. This means registry offices won’t be recycling stock images or generic speeches anymore—officials are now capable of producing original creative content. On average, AI can save 20–30 percent of the time spent on routine tasks. Neural networks can significantly speed up work with documents, reports, press releases, and speeches. The core benefits are rapid automation and a sharp reduction in routine workloads. Beyond that, AI can quickly generate visual and audio content for ceremonies, especially useful during peak seasons and on ‘beautiful dates’ for registrations.”