Russia Moves to Shield Businesses from Fraudulent Traffic Losses

With one in four companies hit by fraud-related losses, Russian firms and regulators are turning to AI and authentication tools to fight back.

A quarter of Russian businesses (25%) have suffered direct financial losses from fraudulent online traffic, and 18% reported rising operational costs as a result, according to a new report from digital communications company edna. The study, cited by RIA Novosti, surveyed 1,328 entrepreneurs, executives, and business owners.

Forty-two percent of respondents said fraud volumes have increased over the past two years. While financial losses are the most pressing concern (58%), other key issues include system disruptions (38%), customer churn (32%), and reputational damage (24%).

To combat the trend, Russian companies are deploying advanced defense measures — including traffic filtering systems, machine learning to detect anomalies, and two-factor authentication. These tools are helping to mitigate risks and protect users from increasingly complex fraud schemes.

Analysts warn that in today’s high-threat environment, organizations must prioritize investment in cybersecurity and customer communication protection to minimize losses and retain trust. Government agencies are also stepping in to implement safeguards for businesses.