Digital Transformation Accelerates Business Processes in Russian Industry
Digital breakthrough at VOLMA: CRM and SRM systems powered by BPMSoft have accelerated core business processes by a factor of five.
Optimizing Core Business Workflows
VOLMA Group, one of the largest construction materials producers operating across Russia, Belarus, and Kazakhstan, has adopted a CRM system based on the low-code platform BPMSoft to streamline its sales and marketing operations. The BPMSoft CRM, developed by Russian firm BPMSoft and part of the LANSOFT IT holding portfolio, includes benchmark processes for sales, marketing, and customer service. It enables the creation of a detailed digital client profile, incorporating socio-demographic and behavioral data, analyzing interaction history, and generating personalized recommendations. The platform covers the entire customer lifecycle—from acquisition to post-sale support. It allows for manager workload planning, customized marketing campaigns, and the creation of personalized content based on real-time data. Easily scalable, BPMSoft supports tens of thousands of users simultaneously. Implementation outcomes include: - 40% faster request processing, - Improved sales forecasting accuracy via real-time analytics and BI system integration, - Lower operational costs by eliminating manual data entry and redundancy, - Increased sales conversions thanks to timely, stage-specific customer proposals. In procurement, the platform accelerated workflows by 10–20% and enhanced transparency—crucial when managing numerous suppliers.
Integrating Russian IT Solutions
The unified CRM platform consolidates client, deal, and marketing data across all markets (Russia, Kazakhstan, Belarus). BPMSoft integrates seamlessly with VOLMA’s core IT infrastructure, including ERP, databases, and contact center systems. SAP ERP ensures a single informational environment and eliminates data duplication. Its integration with SQL servers facilitates real-time data capture from construction sites and retail locations. This data is then uploaded to a centralized repository, powering analytics dashboards through BI systems. Executives use this to monitor project status, customer requests, and overall business performance.
Building Trust in Domestic Technology
BPMSoft’s low-code platform has proven effective not only in sales and marketing but also as the foundation for a major new SRM system aimed at streamlining supplier relations. Looking ahead, VOLMA plans to expand into AI-powered analytics for demand forecasting and automating repetitive tasks. The scale and success of this implementation mark a major milestone for Russia’s IT sector, showcasing the industrial applicability of low-code tools. Other industries now view this as proof that high-ROI digital transformation is achievable with local technologies. Although not unique globally, the project demonstrates the competitiveness of Russian BPM solutions and strengthens market confidence in domestic innovation.
Rising Digital Maturity Across Industries
VOLMA is one among several Russian companies that have successfully deployed domestic IT solutions to enhance business processes. - At the Irkutsk Aviation Plant (a branch of PJSC Yakovlev), Sherpa RPA software robots are automating HR, production planning, and IT support tasks. - SberAnalytics, part of Sberbank’s IT division, has launched a location analytics service applying CRM-like strategies to spatial data. - In telecom, Tele2/Altel are leveraging Big Data and CRM, while X5 is advancing ML models to manage business risks. These examples reflect the growing digital maturity of Russian enterprises. Analysts forecast deeper low-code integration with ERP, logistics, and analytics systems domestically. Internationally, platforms like BPMSoft may expand into the CIS and Southern Europe. Overall, industrial interest in low-code/no-code technologies will rise, paving the way for end-to-end automation infused with AI and machine learning. Russian IT firms have made strong strides in developing cost-effective, modern low-code platforms that deliver fast economic returns on modest investments.
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