Digital Platform for Russia’s IT Market Brings Together More Than 700 Partners and 70 Vendors
Axoft Online accounted for 12% of the company’s total turnover in its first year of operation.
Axoft’s digital distribution platform, Axoft Online, has emerged as a central hub for developers and partners, offering navigation, analytics, and collaboration tools across the IT market. Olga Goz, director for marketing and digitalization at Axoft’s Center of Expertise and Distribution of Digital Technologies, told IT Russia about the platform’s progress.
Scaling Up Volumes
Axoft Online currently allows users to independently place orders for licenses, hardware, and subscriptions, quickly calculate costs across all price lists, account for vendor licensing requirements when placing orders, register deals and related procedures, receive leads and projects from Axoft and vendors, and connect technical, financial, and marketing services.
The company plans to scale up volumes so that up to 100% of all Axoft Online processes are handled digitally, and to bring Russian products to neighboring markets.
