Russian Company Deploys Unique AI System for Influencer Marketing
A new high-tech solution from MTS uses big data and machine learning to automate influencer advertising with unprecedented precision.
Russian telecom giant MTS is taking a new step in the evolution of digital advertising by integrating big data and machine learning into influencer campaigns. The move underscores Russia’s growing leadership in high-tech marketing solutions.
The new system, built into the Getblogger platform (part of the MTS AdTech ecosystem), enables advertisers to select bloggers for campaigns with remarkable accuracy. According to Getblogger CEO Marina Kondrashova, targeting precision has improved by more than 1.5 times, while campaign effectiveness has risen by 30%. This demonstrates how Russian big data solutions are not just replacing imports but establishing new standards of efficiency, boosting sales by up to 50–60% in the very first month.
The technology works by analyzing anonymized data from millions of users to build comprehensive audience profiles: interests, purchasing power, socio-demographic traits, and social media activity. Algorithms then match these profiles with influencer subscriber bases to maximize overlap with target audiences.
