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12:40, 19 March 2026
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Neuro-Predictor to Debut in Russia’s Yamal Region at Reindeer Herder Festival

Rostelecom is to showcase an AI-powered installation blending tradition and digital tech

Photo: Rostelecom press service

Russian digital provider Rostelecom plans to present a new interactive AI project for visitors at Reindeer Herder Day, the main regional festival in the Yamal region. A “Tsifrovoy chum” (digital chum) featuring a neuro-predictor installation will be set up in Salekhard, the company’s press service said.

The AI system will scan a visitor’s face and generate a personalized “cosmic persona” – such as a northern shaman, a guardian of the universe, or a cyberpunk character. Along with the image, users will receive a prediction generated by a neural network.

Technology Through Cultural Imagery

Dmitry Shchelgachev, director of Rostelecom’s Yamalo-Nenets branch, said the Tsifrovoy chum represents how new technologies are reaching even the most remote parts of the region.

“We are building the region’s digital backbone so that even in the Far North people have access to high-speed internet, smart services, and AI tools that until recently seemed like magic. At the festival, we want to present this transformation through familiar and approachable imagery,” he said.

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