Russian Firm Develops AR Tool for Industrial Equipment Selection
The solution targets factories, warehouses, and logistics centers, allowing users to visualize equipment before purchase
IT company SimbirSoft has developed a solution that uses augmented reality to support industrial equipment selection.
Customers can place 3D models of equipment into real-world environments using a smartphone or tablet, allowing them to assess dimensions, layout, and placement suitability in production facilities, warehouses, or logistics centers in advance.
Operational costs at the deal preparation stage also declined by 17%, while the overall sales cycle accelerated by an average of 20%.
Cutting Costs, Delays, and Rework
The new tool is expected to benefit industrial enterprises, warehouses, and logistics centers, where errors during equipment selection can lead to additional costs and delays.
The company added that AR-based visualization improved communication with clients, helping them better understand what they are purchasing.
