Rosselkhozbank Increases CRM Campaign Volume by 50 Percent
Rosselkhozbank has completed a project to build a customer experience management system for corporate clients on a Russian-developed platform.
The bank has consolidated its customer communications on CM Ocean, a platform from Russian vendor Data Sapience, with systems integrator GlowByte supporting the implementation.
The rollout has enabled the bank to launch 50 percent more CRM campaigns without increasing staff, while personalized offers and AI models have boosted cross-selling effectiveness by 30 percent. The CM Ocean Policy module has automated oversight of the bank's contact policy, allowing it to set flexible cooldown periods between customer communications based on channel, campaign type, product, and stage of the customer lifecycle.
The bank completed its transition to a unified platform for the corporate segment within a short timeframe by migrating functional components in parallel.
