AI “Prompter” Assists Sales Staff in Russian Mobile Stores
Telecom giants MegaFon and Yota are using a generative AI assistant to help employees answer customer questions faster and with greater accuracy.
In Russia, telecom operators MegaFon and Yota have rolled out an AI-powered assistant called Sufler (“Prompter”) to support staff in retail stores. The chatbot, built on a generative neural network, helps employees quickly respond to customer inquiries about products, sales processes, and technical services.
The system is designed primarily for new hires, giving them instant access to company knowledge and helping them adapt more easily to the job. For experienced staff, Sufler improves the speed and consistency of customer interactions.
Smarter retail through generative AI
Sufler’s neural network operates entirely within the company’s internal infrastructure, and its knowledge base updates daily to ensure accuracy. New features are also being added — soon, the assistant will integrate subscriber data to enable personalized customer support.
MegaFon has already deployed another AI tool, “Daily Hero,” which analyzes each employee’s workday, highlights performance strengths and weaknesses, and generates personalized goals.
Together, these digital assistants mark a broader shift toward AI-driven retail operations in Russia, where telecom companies are using in-house neural networks not just to serve customers — but to train, evaluate, and empower their own staff.
