BBDO Implements Platform to Monitor External Cyber Perimeter
Creative agency BBDO has implemented the CICADA8 External Threat Management platform to continuously monitor its external IT perimeter and minimize the risk of data breaches.
The solution allows the agency to protect its clients from vulnerabilities in the supply chain. According to a CICADA8 Cyber Rating analysis, only 32% of media companies demonstrate an acceptable level of security, while the remaining 68% require urgent attention. Credential leaks have been detected at 88% of companies in the industry, while critical perimeter vulnerabilities were found at 14%.
According to Sergei Puchkov, BBDO’s chief information officer, ensuring the agency’s own cybersecurity is a matter of responsibility toward partners and clients, and the agency does not want to become a weak link in its clients’ supply chains.
